"How I Made $2271.64 In 3 Days" by Rod Cortez

Tripleeagle · 07-05-2008, 10:18 PM

I could easily write a 100-150 page report on how I did this. I'm going to go through how I did this step-by-step and will try to be as concise and clear as possible.

Step #1: Niche Research - I wanted to find a niche where I knew people were spending money over and over again. I first thought of topics that were close to home. Aha....I was very good at dating. So good, in fact, that I was helping other men how to do it for a fee. My friends kept telling me to write a book about it. But I wasn't sure. Mind you, this was over 3 years ago but this is the same process I use today. Again, I cannot give away all the details, but this is the crux of it.

Keyword Elite had not even been coded yet when I first did this. So I used the free Overture keyword research tool as well as Wordtracker.

a))

http://inventory.overture.com/d/sea.../suggestion/

The max bid tool:

http://uv.bidtool.overture.com/d/US...ols/bidtool/

Google Sets:

Google Sets

Webmaster's Tool Kit:

http://www.webmaster-toolkit.com/ke...h-tool.shtml

And I also used Jeff's Adword Analyzer, which still kicks some pretty good ass:

Keyword Research Software | Keyword Tool | Ad Word Analyzer (Nope, I'm not an affiliate).

b)) First looked at keywords with 25,00 - 120,000 monthly searches and then checked how much they cost. Adword Analyzer, Keyword Locator, and Keyword Elite are great tools for this. There are other tools that work really well also, but these are the ones I use and the ones that have earned me a good living.

Typed in all the keywords that were on the first page results. I then looked at the competitors on both the natural results and the PPC results. I then go to each of their websites, subscribe to their newsletters or free reports if they have any and I take MASSIVE amount of notes on what they are doing right and what I can do better. And I always find things that I can do better or at least with a slightly different USP (aka as a "hook").

Step #2 - Feasibility Study: - Does this niche have potential to make me a profit? There are literally dozens of different approaches I can take here, some of them are very complicated and involve a lot of math. But who would have thought that one of the simplest approaches has proven to be one of the most effective.

I join 2 to 4 of the top affiliate programs in the niche. I set up a landing page and start sending PPC traffic from Google and sometimes even Yahoo Search. I aim for at least 100 visitors per day and factor in a 1% sales conversion rate and a 5% refund rate. If I break even after 1,000 visitors, then I know I have a winner. Think about it. If the commission is 50% and I'm making some money, imagine how much better it would be if I had my own product.

Sometimes I still go forward with a project even if it is NOT profitable because I know if I keep even 75-90% of all the profits and add a back-end strategy I can make money. I realize I am over-simplifying this process but this should get the creative juices flowing.

Step #3 - Product Creation: After using anywhere from 100 to 3,000 keywords, depending on the niche, price point, and average cost per click (ACPC) I decide to create the product. I either research it myself (recommended if you're on a tight budget) or I hire someone to do it. A quick way to create a product is to find someone in your local area to interview and make a podcast out of it or an audio CD or a DVD, which you can sell more more since it has a perceived higher value.

Step #4 - Sales Copy: I then set up a squeeze page, very much like the one at Dating Advice For Men | How to Attract Women and Use Pick Up Lines and make it almost irresistible for people to opt-in. I create an initial 5 to 10 series of emails to EDUCATE my visitor. I also send out one broadcast about once or twice a week to stay in touch with those in my autoresponder system who have already gone through the 5 to 10 lessons. This is just to get you started. I really try to write enough emails to cover 6-12 months where they receive an email from me every 1 to 2 weeks.

This will bring in sales like clockwork once you've hit momentum (which means the point where you have enough emails in your responder database where people just start buying. I refer to this as your autoresponder mutual fund because it is an ASSET that you can later sell for big money to large corporations. Think an email list of 10,000 people is only worth 5 or 10k? Not even close. Companies are willing to pay top dollar for a quality list.

So I set up a squeeze page, then a thank you page to remind them to check their email, and I have a link on the thank you page that says "click here to continue" so that they can be directed to your sales page. I've seen too many squeeze pages that neglect this....and it's costing them the immediate sale for those that are "desperate buyers".

Step #5 - An E-mail Autoresponder Series: Now the squeeze page isn't there just for show. I will take anywhere from 25 to 50% of the content in the ebook or other infoproduct and I'll use that content to create a series of 5 to 10 lessons. Here's a trick that I learned from one of my mentors. While I might only have ten lessons, I also do a broadcast to my list 2 to 4 times a month.

If the broadcast is a timeless form of useful content, I simply ADD it to my already existing autoresponder series! So by the time 6 months goes buy, guess what? You've now got an added set of emails that will last at least 6 months! What does this mean for you? You'll be making sales from people who might take that added 10, 15, or even 50 contacts from you before they buy from you.

For whatever reason they were not READY to buy from you when they read your sales copy. I still have subscribers who've been with me for more than a year tell me, "I plan on buying your ebook someday, when I'm good and ready." And many of them do. How long should your responder series go until? As long as possible. How many days in between the series? Well, I'll leave that up to you to test because it varies. Usually I'll space the lessons every 2 to 4 days and then once the email lessons are up I'll add a broadcast once a week or bi-weekly.

Staying in touch with your list and giving them freebies such as teleseminars, free reports, free podcasts and videos.....go a LONG way in building trust and REPEAT buyers.

Step #6 - The Ten Dollar Broadcast PDF Report: While I was making some sales with my lead product, an ebook. It took me about 90 days of using PPC advertising to build a list of 2,200 double, opt-in prospects. So I decided to spend a day writing a 65 page PDF report that covered 5 important subtopics in this niche (dating advice for men, which as you may know is a very crowded and competitive market place).

I sent out the broadcast around 6:07 pm PST / 9:07 EST on Sunday. And today is now Tuesday late at night. The report cost $10 and after Paypal fees I made about $9.31 for each sale. So far I've had 244 sales! Now, that's pretty high. During those 90 days that I was building my list I also did the following:

1. Sent my entire list a free 45 page field report that basically shared a night on the town on how I picked up on this incredible woman at a nightclub. Because it was a TRUE story it came across that way in the report.

2. I held a free teleseminar, which I didn't even record, and gave away even more free and valuable content. This allowed my subscribers to hear my voice, my personality, and created more of a bond with many of them.

3. I sent approx. 6 to 10 articles, each covering a very SPECIFIC topic. I got the topic ideas by simply sending out a broadcast using my Aweber account asking them what their #1 issue what with dating women. They told me and I delivered the articles.

Now I've got a small confession to make, I didn't send out that broadcast to the rest of my 8,000 plus subscribers that I had built using another dating niche website. So that's going to go out as soon as revise and add even more content to the orignal $10 report. So I'm going to send that revised report to the existing buyers which will also keep my refund rate really low (so far not one single refund yet).

I'm also going to hold a surprise teleseminar for those customers and I'm going to spend 2 hours answering their questions and expounding on that report they just bought.

I haven't even pitched them my $227 CD audio course, but I'm confident a good % of them will buy it because I've given them so much value. I know I can crank out a new report every month if I wanted to and duplicate these results. But I'd rather create a membership site than do that (it's smarter and creates even more residual income).

I just wanted to share this success from one of my niche sites. If a dummy like me can do it, so can you. I realize that this whole process actually took me 90 days, but I want you to look at the context on why I'm willing to actually lose money sometimes while building my list using PPC. If I'm close to break even and I have back ends such as competitor's affiliate programs or a high ticket back end then I'll go for it.

As you can see, as your list gets bigger you can even send out a $10 report and you'll capture all those people that would not initially spend any money on your 24.95, 27.77, 39.95, or 47 dollar ebook. This ten dollar report also netted me more subscribers to my newsletter, a few more ebook sales, and a couple higher ticket back end sales. But the $2271.64 figure is my net profit after expenses, but not after taxes. Even so it's a good chunk of change for a couple days of work.

Keep your eye on the prize and don't believe people when they say PPC doesn't work at all. I'm living proof and this is just one niche that I'm in. You CAN do it.

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This article was written by Rod Cortez on The Warrior Forum - How I Made $2271.64 In 3 Days.....

Paper_Chaser · 07-07-2008, 08:59 PM

Thanks for the post. Peace

ptcbucks · 08-24-2008, 10:44 PM

Find Niche Area, Be Focus, Make Optlist, Follow up
I'm Trying It Now
Thanks For Articles

Lunde · 08-25-2008, 03:36 PM

tryings this out! Very nice post Trippleeagle! Ur the king =)

Tripleeagle · 08-25-2008, 03:42 PM

Lunde, if you like it, press the "Thanks" button that's at the bottom of my post

jonnyrage · 10-03-2008, 03:16 PM

Funny really because that article has been copied from a clickbank ebook by a different author and Rod Cortez has just changed the subject he has chosen but the basic material is the same, does that infringe copywrite law?