The “Big Picture” Of Making Money
Online
There are literally dozens of ways to make money online but, for most beginners, this
variety is the problem. Too many different models to choose from and no solid game
plan for working any one of them.
Some marketers have their hands in two or three or four different business models.
This can be done with experience, but it spells disaster for newbies.
In order to make it to your first $1,000 online, you need to choose just
ONE money-making business model, and stick to it.
In other words, you need to learn how to walk before you can run. Once you completely
master one business model, then you can consider adding on different tactics.
So, the first thing to realize about the big picture is that the opportunities are out there,
and you can succeed, if you have the discipline to focus on just one, proven business
model.
The second thing to realize is that…
While the 'rules' of the game may change, the fundamentals never do.
What does this mean?
It means that everything you learn in terms of marketing best practices, like: how to set
up a website, how to capture and market to leads on your opt-in list, how to write great
pre-sell and sales copy - will always be an essential part of your skill set.
And this also means you should ignore any hype you come across that claims certain
long-standing, proven models are somehow 'dead' (eg, internet marketing, email
marketing, affiliate marketing).
When you see things like that, all it really means is that some of the tactics are in flux.
For example, there is some evidence that it’s getting harder to lure in subscribers using
the 'free content' trick.
However, think about where this tactic might be losing its effectiveness. It’s mostly in
the Internet marketing “how to” niche; not in the less saturated, non-marketing-related
niches.
Further, even if “everyone” online suddenly became less responsive to these tactics, all
that's necessary is a change in strategy.
Let's say you weren't getting good results by giving away a free report to your niche…so
change that up. Try offering audio, or video or software. Work on improving your
landing page copy.
Here's another example: let's say one of your traffic sources wasn't performing very
well. You would definitely want to look at your advertising copy before you decide that
source is junk, right?
The main point I want to get across here is that the proven money-making models
aren't going anywhere. What happens is that Internet usage patterns fluctuate, and
customer needs fluctuate.
All you have to do is stay on top of the emerging trends in your target market, and
adjust accordingly. Last but not least…
It’s important that you strive for consistency, focus and patience.
You do face a fair amount of competition online, but it is not insurmountable. In fact, do
you want to know one of the real secrets to making money online?
That secret is longevity.
The longer you're in business, the stronger your business gets.
Part of this has to do with exposure. You build up your visibility and brand awareness
over time. You keep at it and you garner name recognition, which is very important.
If you stick to your guns, you'll find that competition comes and goes, while you
maintain a solid presence in your niche. People trust and respect that sort of longevity,
and you'll reap the rewards.
Having The Right Mindset From The
Start
Your mindset going into business online is very important. In fact, your mindset can
make or break you. What is the right mindset?
Well, let's begin with some of the obvious principles:
1. Taking your business seriously (more on this further)
2. Believing in your ability to succeed
3. Being willing to put in the effort necessary for success
4. Understanding how much and what type of effort is necessary
5. Commit to a business plan/strategy
Those are the 'common sense' principles every business owner follows. However, there
is another aspect to having the 'right' mindset, and its one that is often overlooked. And
that aspect is:
Being able to see progress in graduated steps.
What does this mean?
Have you heard of the 5 Bucks a Day guy? Dennis is a perfect example of what kind of
success you can achieve when your mindset includes the 'graduated steps' approach to
measuring your progress.
Basically, Dennis went from years of barely making a living online, to racking up a
monthly income equivalent to his yearly income. He did it by learning to set smaller,
more realistic goals for himself.
His 'aha!' moment came when he realized it was easier for him to conceive of earning
$5/per day, than earning thousands overnight. So he set about creating dozens of
mini-income sources, each of which made him $5 per day and sometimes far more than
that.
You see where this is going? Pretty soon all of his $5/day projects added up into
hundreds of dollars in profit per day.
So, I'm recommending that you employ a similar confidence boosting trick.
Your goal here is to make your first $1,000 online in roughly 30 days, correct? It might
seem difficult when you look at it in those terms, so try breaking it down:
$1,000 in 1 month = $250 per week or $33.33 per day
Wow! Now, that should get you excited. Certainly you can make a 'measly' $3.33 per
day?
Remember, this works in reverse, too. You might come across, for example, a great
looking affiliate program, only to pull back when you see that they're paying $2 or $3
per sale. You might think, “Well, that's probably not worth my effort.”
What if the program converts really well and you're able to make at least one sale per
day?
You'd be looking at an extra grand per month in your pocket, and that's not chump
change. Many new marketers have experienced this ‘phenomenon’ with products such
as Clickbank Affiliate Loophole simply because it makes it both easy and profitable
for them to get the sale.
So, in order to make your first $1,000, start off with the idea of just getting your first few
sales rolling in. Once that happens, focus on multiplying your efforts to getting the
equivalent of a sale every day of the week.
Play with the numbers until you come up with one that motivates you....
Something that looks like “child's play” on the surface, but which leads to serious profits
when you total things up over time.
Short Term Vs. Long Term Income
Do you know the real difference between short-term and long-term income? It’s not
what you might think.
Short term income can be harder to generate than long term income.
Each time you want to make some quick cash, you have to set up the transaction. This
might be an Ebay auction, time-sensitive report or some kind of seasonal promotion.
The problem is that once you're done, you're done. In order to keep making money, you
have to keep coming up with 'one shot' schemes to pull in the cash.
Long term income, however, relies on real business models which
can run all the time, pulling in a continuous stream of profit.
They may take more effort to set up in the beginning, but you eventually have a system
that runs almost totally on autopilot.
Further, long term income opportunities offer room for growth. A good example here is
affiliate marketing. In that business model, you've got a never-ending supply of different
products to promote.
You can add on product after product to build up your income. You can promote
programs that offer passive or recurring commissions (e.g., membership sites, web
hosting, etc) so that you keep getting paid, even when you aren't working.
Another facet to